Marketing Specialist - Coffee Bean Industry

Leverage your marketing expertise to drive brand awareness, customer engagement, and sales growth for premium coffee products at Lucid Mulia Indonesia in Jakarta Pusat. As a Marketing Specialist - Coffee Bean Industry, you'll be at the forefront of our marketing efforts, creating and executing strategies that resonate with our target audience. This role offers a unique opportunity to work in a dynamic industry, utilizing tools like Google Analytics, Meta Ads Manager, and Hootsuite to track and optimize performance.

At Lucid Mulia Indonesia, we are committed to delivering high-quality coffee products that cater to the diverse tastes of our customers. With a strong focus on innovation and customer satisfaction, we are looking for a Marketing Specialist who can bring fresh ideas and a strategic mindset to our team. You'll be working closely with our sales, product development, and customer service teams to ensure that our marketing efforts align with our business objectives.

📋 Tanggung Jawab Pekerjaan

• Develop and implement marketing strategies to increase brand awareness and drive sales of premium coffee products.
• Create and manage digital marketing campaigns using platforms like Google Ads, Meta Ads Manager, and Instagram.
• Analyze market trends and customer behavior to identify opportunities for growth and optimization.
• Collaborate with the sales team to promote our products and achieve sales targets.
• Monitor and report on campaign performance using tools like Google Analytics and Hootsuite.
• Conduct market research to understand customer preferences and tailor marketing efforts accordingly.
• Manage social media presence and engage with customers to build brand loyalty.
• Participate in product launches and promotional events to maximize reach and impact.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in marketing, preferably in the coffee or beverage industry.
• Proven track record of developing and executing successful marketing campaigns.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Proficiency in using marketing tools and software such as Google Analytics, Meta Ads Manager, and Hootsuite.
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
• Creative thinker with a strategic approach to problem-solving.
• Familiarity with industry regulations and compliance standards is a plus.

🛠️ Keahlian

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